Author : Jo Ann Joy
With their fancy brochure and clever dialogue, these people took some of the steps toward marketing. They also accomplished one of the goals of marketing if their brochure got the reader's attention, but these people missed the marketing boat. Many "baby entrepreneur" make this mistake.They spent a lot of money and time creating a fancy brochure that got attention, but that may be the only thing that they accomplished. This is a costly mistake, and it can be discouraging. They are wasting money when they do any marketing to a group of people who are not their target audience and may not have any interest in what they are selling.People make the mistake of spending time and money creating advertising, but there are several other critical steps that must be taken to make the marketing campaign good marketing. The first step is market research to learn about the demographics and needs of the people that you think will become customers. Then the market has to be targeted and segmented to consist of only those shown by your research to be interested in your product or service.You cannot develop a good marketing strategy without doing all the hard work and research that leads you to a well-defined target audience. There are many, many good resources that explain what good marketing is. Be sure you learn so that your marketing money will be well spent.Jo Ann Joy, Esq., MBA, CEOCopyright 2006 Indigo Business Solutions. All rights reserved.The future of your business starts here.You may contact Jo Ann by phone at (602) 663-7007, by fax at (602) 324-7582, by email at joannjoy@Indigo Business Solutions.net, and by mail at 2313 East Ocotillo Rd., Phoenix, AZ 85016About the authorJo Ann Joy is the CEO and owner of Indigo Business Solutions, a legal and business consulting firm. Indigo Business Solutions is a "one stop shop" for small businesses. We differ from other business consulting firms, because we offer comprehensive legal and business counseling. We can offer most of the professional services that a business requires. We work with our clients to develop strategies that create value and competitive advantage.Jo Ann has a law degree, an MBA, and a degree in Economics, but she is not a traditional attorney. Rather, she is a strategic business attorney who works closely with clients to create and implement strategies that will greatly improve their performance and chance of success. Her background includes commercial and real estate law, accounting, financial planning, mortgages, marketing, product development, banking, and business strategies. She ran a successful business for 10 years, and she has written and given presentations on many different legal and business subjects.
Keyword : marketing, target market, research, customer, demographics, segmentation, strategy, entrepreneur
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